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P 1475 Advertising in the Schools

The Board of Education shall allow paid advertising within district buildings and upon district premises, but only in accordance with the conditions provided in this policy. This policy is intended solely to sell paid advertising to raise revenue to defray costs and expressly does not create a public forum for public expression. Distribution of proceeds of paid advertising shall support extra-curricular programs and will be subject to the approval of the Superintendent.

No advertising may be placed in or used by the District or a school unless such advertising is paid advertising as defined in this policy and approved in accordance with this policy. "Paid advertising" is defined as the payment of money or other economic benefit to the District for promoting the sale of any product, service, activity or program to the community by the District's placing a sign, display, advertisement, banner, etc., on district property, or placing an advertisement in a district program, yearbook, newspaper or other school publication. The use in the schools of curriculum-related material and school supplies bearing the name of a business, publisher or manufacturer shall not be construed as paid advertising under this policy.

No paid advertising shall be construed as or constitute an endorsement by the Board, District or school of any product, service, activity, program or organization and the District reserves the right to reject any paid advertising.

Paid advertising may be allowed on district athletic facilities, stadiums, baseball/softball fields, gymnasiums, program pamphlets, school publications, district website or any other venue where such paid advertising would be directed primarily to members of the public. The following restrictions apply to where paid advertising is placed:

All paid advertising must meet the following criteria:

All paid advertisements must be approved by the Activities Director before being displayed. Decisions made regarding paid advertising must be viewpoint neutral in light of the purpose served by the school. Decisions made by the Activities Director whether to allow or disallow paid advertising may be appealed to the Superintendent or his/her designee, whose decision shall be final.

All paid advertising must be documented by a contract signed on the District's side by the Activities Director or Superintendent. No paid advertising contract shall be of duration of more than one year without prior Board approval.


Board Approved Date: July 21, 2016
Last Updated: August 2016